“Nobody knows anything until they see a prototype.”
Our process is much like a sculptor who starts with a clay model to find the basic form (Functional Prototypes), then considers ideas for the final material, be it stone, marble, or bronze (Media Prototypes). The sculptor then creates a small version of the sculpture in the chosen material (Combined Prototypes), before casting the sculpture at full size (Alpha) and polishing it until it's finished (Gold).
Prototyping is common to all creative arts. Start with rough prototypes, where discovery is easier and less expensive, before committing resources to the final piece.
For our work, that means eLearning is prototyped using an interactive digital tool like Storyline. Instructor-led training is prototyped in PowerPoint and mock classrooms. Virtual Webinars are prototyped in PowerPoint and a tool like WebEx.
And we create these quick, functional prototypes within days of first meeting with a client. We know from decades of experience that nobody knows anything until they see a prototype.